The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Craft - Use of Music / Licensed / Adapted Music
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Client: General Mills, Inc. (Cheerios) Category: Craft - Use of Music / Original Music
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft - Use of Music / Original Music
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg
Client: Chicken Licken Category: Craft - Use of Music / Licensed / Adapted Music
Pride In London - Somewhere Over The Rainbow
Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London
Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music
Unsilenced
Agency: BETC / Paris
Client: La parole aux sourds Category: Craft - Use of Music / Original Music
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo
Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out
Agency: Droga5 / New York
Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We
Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London
Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot
Agency: Google Creative Lab / New York + Custom Family / New York
Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Horror
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film
Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai
Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe
Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney
Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood
Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles
Client: Youth Ambassadors Category: Craft - Use of Music / Original Music